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Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
Ogilvy and Leo Burnett secure a total of four shortlists in the Creative Strategy category
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With over 18 years of experience, Gupta has also been associated with brands like Bacardi India, Uber India, CavinKare India
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The winning entry is Unilever's ‘Taj Mahal Megh Santoor, produced by Absolute Productions
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With 30 Lions Awards housed within nine tracks, Cannes Lions 2024 is back with a vengeance, reflecting the true spirit of the adland
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From a total of 39 shortlists in the Creative Data Lions, Gatorade's ‘Turf Finder’ campaign makes it from India
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Leo Burnett and VML stand as the other shortlists, out of a total of 156
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Ogilvy Mumbai and Rapport Outdoor Advertising, and DDB Mudra Group Mumbai make it from India
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India only witnesses a solo win in this category for Mondelez's campaign
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Out of the 65 shortlists, India secures only one for Gatorade's campaign
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The Direct Lions celebrate targeted and response-driven creativity
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