Author
Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
With over 18 years of experience, Gupta has also been associated with brands like Bacardi India, Uber India, CavinKare India
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The winning entry is Unilever's ‘Taj Mahal Megh Santoor, produced by Absolute Productions
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With 30 Lions Awards housed within nine tracks, Cannes Lions 2024 is back with a vengeance, reflecting the true spirit of the adland
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From a total of 39 shortlists in the Creative Data Lions, Gatorade's ‘Turf Finder’ campaign makes it from India
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Leo Burnett and VML stand as the other shortlists, out of a total of 156
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Ogilvy Mumbai and Rapport Outdoor Advertising, and DDB Mudra Group Mumbai make it from India
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India only witnesses a solo win in this category for Mondelez's campaign
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Out of the 65 shortlists, India secures only one for Gatorade's campaign
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The Direct Lions celebrate targeted and response-driven creativity
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VML and McCann secured one shortlist each, from a total of 101
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