2 From 192 Media Shortlists For India

India has bagged two Media Shortlists at the Cannes Lions International Festival of Creativity 2024.

The first is a joint effort by Ogilvy Mumbai and Rapport Outdoor Advertising for ‘Taj Mahal Megh Santoor’. 

The other shortlist is also a collaborative effort by DDB Mudra Group Mumbai and Wieden+Kennedy New York for McDonald's ‘Cosplay’.

The Media Lions celebrate the context of creativity. The work demonstrates an inspiring and innovative implementation of media ideas. It should be enhanced and amplified by a game-changing channel strategy that takes consumers on new journeys and unlocks new experiences.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.