Articles for Event

IFFI Goa: The Home For Storytellers Of The World

Founded in 1952, the International Film Festival of India is one of Asia’s most significant film festivals, serving as a platform for filmmakers worldwide to present their works

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Media, Marketing & Innovation Take Center Stage At IWMBuzz Summit In Kolkata
Media, Marketing & Innovation Take Center Stage At IWMBuzz Summit In Kolkata

From AI to TV’s relevance, the summit will explore the trends driving content and advertising

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Cannes Lions Rebrands Social & Influencer Lions To Social & Creator Lions Spotlighting Creators' Expanding Role
Cannes Lions Rebrands Social & Influencer Lions To Social & Creator Lions Spotlighting Creators' Expanding Role

The Festival will also introduce a new initiative, Country Pavilions, aimed at enhancing the global representation of various countries at the Cannes Lions

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Storytelling In A Digital World: Quality Over Quantity?
Storytelling In A Digital World: Quality Over Quantity?

As the digital landscape floods with content, marketing leaders stress the growing importance of crafting meaningful and resonant narratives to capture audience attention and stand out in a sea of information

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The New Brand Loyalty: Why Consumers Want More Than Just A Product
The New Brand Loyalty: Why Consumers Want More Than Just A Product

The way people used to buy products or interact with brands hasn't changed. What has changed is the outlook towards products and brands that have been offered by companies , say experts

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BW Marketing World's 40Under40 2024 Celebrates India's Next-gen Brand Builders
BW Marketing World's 40Under40 2024 Celebrates India's Next-gen Brand Builders

The second annual edition of BW Marketing World's 40Under40 reflects the next generation of future trendsetters and narrative leaders of marketing from brands such as Samsung, Tech Mahindra, Pepsico India, Dabur, Max Life Insurance and more

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CMO Bullish On India As They Embrace Unprecedented Opportunities  

Marketer sentiments in India are on the positive side in the year ahead as they experience growth in categories and an uptick in consumer behaviour   

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People Don’t Pay A Premium To Be Sustainable, Says CASHurDRIVE CEO

CASHurDRIVE’s CEO Raghu Khanna explores the sustainability paradox, where while consumers want sustainability, they do not necessarily want to pay for it 

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