Jaguar Reveals New Logo Ahead Of All-electric Reinvention

Luxury automobile company Jaguar has unveiled its new logo as a precursor to its relaunch as an electric-only brand.

The new logo shows the name written as JaGUar, a mix of upper and lower case letters.

The company has also released a brand film to launch the new logo, which, like the logo has been met with confusion, especially since the rebrand featured no cars but a bevy of interracial models.

The company will be transitioning into a ‘new era’ with its soon-to-release range of all-electric vehicle lineup. “A completely transformed Jaguar brand recaptures an ethos to Copy Nothing that can trace its roots back to the words of its founder, Sir William Lyons,” the company said in a press release.

Audience feedback on the internet has been anything but flattering.

Elon Musk, CEO of soon-to-be rival Tesla commented with a jibe of his own, “Do you sell cars?”

The company replied with a gracious comment: “Yes. We'd love to show you. Join us for a cuppa in Miami on 2nd December. Warmest regards, Jaguar.”

“Looks like a toy Chinese electric car logo,” read one comment on X.

Jaguar quipped that the old logo has been “reimagined” to a user who questioned the company’s objective behind the logo change.

“They don't make cars anymore. They make mistakes,” said another.

The objective behind the logo redesign and the new tagline “Copy Nothing” is to seemingly embrace its reinvention as an electric vehicle company.