Leo Burnett Secures 3 Creative Effectiveness Shortlists; 4 Shortlists In Creative Strategy For India

Leo Burnett is having a great time at the Cannes Lions International Festival of Creativity 2024. With three shortlists in the Creative Effectiveness category, the agency is proving its metal at the global stage.

Out of the three, two of the shortlisted entries are for Oreo's ‘#BringBack2011’ campaign, along with one for Airtel's ‘175 Replayed’ campaign.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Leo Burnett India (@leoburnettindia)

The Creative Effectiveness Lions celebrate the measurable impact of creative work. The work into this Lion demonstrates how an effective strategy rooted in creativity has met its chosen business objectives, generated positive customer outcomes and driven sustainable business impact over time. 

India has also secured four wins in the In Creative Strategy category. These include Leo Burnett's work for Spotify's ‘Feel the Music’, Ogilvy's ‘VI Human Network Testing Network’ for Vodafone Idea and two for Ogilvy's ‘There’s A Glass And A Half In Everyone' campaign for Mondelez.

The Creative Strategy Lions celebrate the idea behind the idea - how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. The work demonstrates the exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to a compelling creative strategy.

Sadly, India failed to make the cut in the Creative Business Transformation and Creative Commerce category.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.