HUL's Sandeep Tanwani Joins Pidilite As CMO

Pidilite Industries appointed Sandeep Tanwani as its new Chief Marketing Officer (CMO). Tanwani assumed his role in the latter half of September 2024 and will report directly to Bharat Puri, Managing Director of Pidilite Industries.

With a career spanning more than 26 years, Tanwani brings extensive expertise in sales, marketing and business transformation across diverse sectors.

Before joining Pidilite, Tanwani spent over 21 years at Hindustan Unilever (HUL), where he held key leadership roles. In his most recent role at HUL as Vice President, Unilever Professional & Homecare Transformation, South Asia, Tanwani was instrumental in creating a business model for B2B solutions. He spearheaded a start-up within Unilever’s larger ecosystem, integrating marketing, research and development, supply chain and go-to-market strategies to provide cutting-edge solutions for business operators.

Before his tenure at HUL, Tanwani was associated with Reliance Industries for five years.

Tanwani holds a Bachelor’s degree in Instrumentation & Control Engineering from Gujarat University and a Postgraduate Diploma in Business Management (PGDBM) with specialisations in Marketing and Finance from XLRI Jamshedpur.

Tanwani takes over from Manish Dubey, who has transitioned to the role of Chief Business Officer - Fevicol Division within the company.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.