Ogilvy Takes Home Silver Lion On Day 1

Ogilvy Mumbai has bagged its first Silver Lion in the Outdoor category at the 71st Cannes Lions International Festival of Creativity. The winning entry is Unilever's ‘Taj Mahal Megh Santoor’. The campaign is produced by Absolute Productions, with Rapport Media as its media agency.

The Outdoor Lions celebrate creativity experienced out of home. The work demonstrates ideas that engage in the field. It leverages public spaces to communicate a message or immerse consumers in a brand experience.

Marco Venturelli, Chief Creative Officer of Publicis Groupe France, is the Jury President for this category. Anusheela Saha, National Creative Director of FCB India, is the Indian juror on the awarding jurors list.

Cannes Lions 2024 has reported a total of 26,753 submissions for the 2024 Awards. 

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.