Author
Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
The 'Dabba Savings Account' and 'Drops of Joy' campaigns make the cut in this category
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Leo Burnett and Ogilvy add a Silver and Bronze Lion each
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Today was a fulfilling day for India at Cannes Lions 2024, with Leo Burnett and Ogilvy receiving one Lion each, and leaders taking over the stage
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With this, the total tally of the Indian contingent reaches 14 Lions
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We are all loving how the Indian agencies are cementing themselves on the global stage and these pictures are a testament to the same
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With no wins in Media, Social & Influencer, Direct & Creative B2B Lions, PR was among the best-performing Lions on day three of the Festival
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From a total of 70, Indian agencies' five shortlists go beyond brand purpose to use creative communications to shift culture, create change and positively impact the world
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Unfortunately, India drew a zero in Design Lions, Industry Craft Lions and Digital Craft Lions
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Ogilvy, VML and Leo Burnett savour the Bronze win at the 71st edition of the Cannes Lions International Festival of Creativity
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The festival continued to witness thought-provoking campaigns, networking opportunities, emerging talent under the spotlight, and more, on day two
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