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Truecaller Requests TRAI To Permit Telcos To Collaborate With Third-party Apps To Combat Spam: Report

According to a media report, Truecaller contended in its remarks to TRAI that not all telecoms might have the capacity to independently develop AI/ML-based solutions to reduce spam

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FSSAI Is More Proactive & Industry-centred Regulator Today: Suresh Narayanan

Speaking on the move, Narayanan hailed the food safety body's improved transparency and quicker reactions, describing it as a "dramatic change in tone and tenor".

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FMCG And Retail Navigate Inflation Challenges, Eye Festive Season Boost

Inflation has intensified, with rural inflation at 5.9 per cent surpassing urban inflation at 5.0 per cent in September. Food inflation rose year-on-year to 8.4 per cent in September from 5.3 per cent in August

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Brands As Characters: The Stories They Tell & Why We Listen

Brands humanise conversations to build an emotional connection and create a sense of relatability and empathy for the character, says Gupta

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Cannes Lions 2024: A Creative Voyage
Cannes Lions 2024: A Creative Voyage

Last year, AI made its mark at the festival, and this year, its impact is even more evident as it seamlessly integrates itself into more aspects of the various industrial ecosystems, writes Neel Pandya

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Maiden Edition Of Momentum Conference 2024 To Be Held On July 3 In Delhi

The pages of modern marketing are turning faster than ever. Momentum Conference 2024 will offer marketers and marketing enthusiasts to learn about the new rules of the game and also peek into marketing’s future facets

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Marketing To A Multigenerational Audience
Marketing To A Multigenerational Audience

From Baby Boomers to Gen Z, marketers navigate the complexities of a fragmented market, tailoring their approaches to connect with diverse age demographics and maximise reach across traditional and digital platforms

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Premiumisation Works Most Effectively If It's An Outcome Of Resolving A Need: Mukta Maheshwari, P&G India
Premiumisation Works Most Effectively If It's An Outcome Of Resolving A Need: Mukta Maheshwari, P&G India

Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India indulges in an exclusive conversation with BW Marketing World on the strategies behind P&G’s successful marketing campaigns, integration of technology, leveraging data and much more

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