Ogilvy Secures Entertainment Shortlist

India only savours a single win in the Entertainment Shortlist category this year, out of 71 in total. It is bagged by Ogilvy India's ‘Erase Valentine's Day’ campaign for Mondelez.

The Entertainment Lions celebrate creativity that turns content into culture. The work demonstrates ideas that are unskippable. It should captivate in order to cut through, communicating a brand message or connecting with consumers in a new way.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.