India Secures 5 PR Shortlists; 3 From FCB Kinnect

FCB Kinnect Mumbai is shining bright at the 71st Cannes Lions International Festival of Creativity, with 3 shortlists for HDFC Bank's ‘Lulumelon EOSS’ campaign, in the PR Lions category.

Leo Burnett also stands tall with its ‘Turf Finder’ campaign for Gatorade, along with VML's India ‘Sing to Remember’ campaign for Coca-Cola.

The PR Lions celebrate the craft of strategic and creative communication. The work demonstrates how original thinking, transformative insight and a strategy rooted in earned media have influenced opinion and driven progress and change in business, society or culture. The work should have storytelling at its core and establish, protect and enhance the reputation and business of an organisation or brand.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.