Leo Burnett Wins Two Creative Data Shortlists; Nil From Creative B2B

It is a good day for Leo Burnett Mumbai as it has won two Creative Data Shortlists at the Cannes Lions International Festival of Creativity 2024. 

Both shortlists are for Gatorade's ‘Turf Finder’ campaign, produced by Offroad Films Mumbai.

The Creative Data Lions celebrate the interplay of ideas and information. The work demonstrates how the work was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.

Creative B2B Lions, on the other hand, drew a zero from India, from a total of 40.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.