Author
Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
Elevated storytelling on digital, pushing in-store promotions and pivoting to below-the-line advertising will become linchpins to the new rules of the game
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The recent reinvention of Kellogg's Chocos is a testament to the brand's continuous improvement mantra, which it intends to follow for other categories as well
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A revived approach to human behaviour in marketing is needed, that will resurrect the traditional techniques and push meaningful communication
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This collaboration has enriched my journey by allowing me to represent a brand that mirrors my values and interests, says Kapoor
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Industry experts recognise AI's transformative impact, celebrating ‘AI Appreciation Day’ on July 16
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Amazon is raring to kickstart its two-day extravaganza, pinning focus on its winning formula of 'customer obsession'
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Marketers are going beyond the basics, chasing meaningful connections over ROI and reevaluating their communication strategies for the most joyful quarter of the year
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With this, Mishra also agrees that it is a daunting task as a national player in the edible oil market to cater to regional preferences across the country
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Most recently, Roy served as the Vice President of Marketing for India and Southwest Asia operating unit
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To be a trusted and desired brand, our consumer-first approach and the insights we gather through focus group discussions, social listening, retail partners etc. matter the most, she shares
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