Author
Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
The recent reinvention of Kellogg's Chocos is a testament to the brand's continuous improvement mantra, which it intends to follow for other categories as well
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A revived approach to human behaviour in marketing is needed, that will resurrect the traditional techniques and push meaningful communication
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This collaboration has enriched my journey by allowing me to represent a brand that mirrors my values and interests, says Kapoor
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Industry experts recognise AI's transformative impact, celebrating ‘AI Appreciation Day’ on July 16
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Amazon is raring to kickstart its two-day extravaganza, pinning focus on its winning formula of 'customer obsession'
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Marketers are going beyond the basics, chasing meaningful connections over ROI and reevaluating their communication strategies for the most joyful quarter of the year
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With this, Mishra also agrees that it is a daunting task as a national player in the edible oil market to cater to regional preferences across the country
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Most recently, Roy served as the Vice President of Marketing for India and Southwest Asia operating unit
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To be a trusted and desired brand, our consumer-first approach and the insights we gather through focus group discussions, social listening, retail partners etc. matter the most, she shares
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The 'Dabba Savings Account' and 'Drops of Joy' campaigns make the cut in this category
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