Articles for Digital

Youtube Consumption On CTV Jumps By 132% In 2 Years: Report

The surge in YouTube videos streamed on CTV has been even more striking, with a 246 per cent increase during the same period

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Shemaroo Entertainment, PWR Chain's Partnership To Revolutionise India’s Digital Entertainment Through Blockchain Innovation

ShemarooVerse, exclusively launching on PWR Chain, merges Shemaroo Entertainment’s extensive content library with advanced blockchain technology to redefine immersive experiences in India

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Futurense Introduces AI Think Tank, FLC To Bridge Talent Gap
Futurense Introduces AI Think Tank, FLC To Bridge Talent Gap

With the Futurense Leadership Council (FLC), India would be advancing education, mentorship and innovation to close the AI skills gap and inspire future leaders

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Asia Pacific Consumers Worry About Future Despite AI Adoption: Ipsos

Since 2013, the number of Indians who say technological processes are destroying their lives is up 19 per cent and in Japan, the figure has climbed by 18 percentage points

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Online Retail Sales Surge 14% YoY, Consumer Electronics Sales Up By 60% In October: Report
Online Retail Sales Surge 14% YoY, Consumer Electronics Sales Up By 60% In October: Report

Retail traffic went up 42 per cent in October with a 44 per cent spike in sales on 26 September and 77 per cent growth in Fashion during the Diwali season

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Festive Season 2024 Closes With 14% Order Surge: Report
Festive Season 2024 Closes With 14% Order Surge: Report

Tier 3 cities led with a 36.4 per cent market share while travel accessories and health devices saw over 100 per cent YoY growth during the 2024 festive sales

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'Amazon Great Indian Festival' Emerges Most Awaited Shopping Event For Online Purchases: Ipsos

'Flipkart Big Billion Days' was close on the heels with 42 per cent of the urban Indians polled

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Festive Sale Frauds: Unmasking Threats On WhatsApp & Beyond
Festive Sale Frauds: Unmasking Threats On WhatsApp & Beyond

Fraudulent affiliates use platforms like Telegram and WhatsApp to offer small rewards such as cashback, points, gift cards etc for meeting their KPIs like clicks, app installs or sign-ups, writes Dhiraj Gupta

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