Entertainment Lions For Sport: Leo Burnett Enjoys Solo Win

India has only bagged one entry in the Sports Lions category. Leo Burnett Mumbai's ‘Turf Finder’ campaign for Gatorade made it to the coveted list. It is produced by Offroad Films.

The Entertainment Lions for Sport celebrate creativity that taps into fan culture and leverages the power of sports and esports in connecting people to brands. The work demonstrates excellence in breakthrough creativity within the sports and esports ecosystem through the use of effective strategic planning, sponsorship, brand management, media, entertainment and/or talent.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.