Author
Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
VML and McCann secured one shortlist each, from a total of 101
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The total shortlists were 50, where three were secured by India
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‘Taj Mahal Megh Santoor’, ‘Seal Alarm’ and ‘Seabird Alarm’ make it to the list
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In terms of media effectiveness, digital will continue to be its focus, where platforms like search engine marketing, social media advertising, and programmatic display have consistently delivered higher returns on investment compared to traditional channels
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All are for The Times of India, celebrating creativity in circulation
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The shortlisted entries are for Unilever's Brooke Bond Taj Mahal Tea
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The Cannes Lions International Festival of Creativity has reported a total of 26,753 submissions for the 2024 Awards
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The number of brands submitting is up by 6 per cent and media owners is up by 31 per cent
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The Supreme Court has directed that advertisers and advertising agencies must submit a self-declaration certificate prior to publishing ads across TV, print, digital and radio platforms
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Gliding us through Visa's latest campaign, Kumar delves deep into its objectives, media plan, creative messaging and more
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