Articles for Agencies

JSW MG Motor India's Names 82.5 Communications As Creative Partner For Upcoming Campaign

This collaboration enhances visibility and customer engagement across digital, social, and traditional marketing platforms.

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WPP Posts 0.5% Revenue Growth In Q3, AI Drives Growth
WPP Posts 0.5% Revenue Growth In Q3, AI Drives Growth

WPP saw a 107 per cent rise in active users and 349 per cent increase in image generation, with major clients adopting WPP Open

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Publicis Groupe Reports 6.4% Organic Growth In Asia Pacific For Q3FY24
Publicis Groupe Reports 6.4% Organic Growth In Asia Pacific For Q3FY24

The agency’s combined media and Epsilon operations saw nearly 10 per cent growth, bolstering its overall Q3 performance

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Brands Urge To Lead With Tech For Greater Good: Havas
Brands Urge To Lead With Tech For Greater Good: Havas

The report also guides brands to meet consumer demands for practicality, health and social responsibility

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Madison Bags Media Account For Parag Milk Foods
Madison Bags Media Account For Parag Milk Foods

The account is valued at Rs 100-120 crore, as per sources and Madison will be covering brands like Gowardhan, Go, Pride of Cows, and Avvatar, including the newly launched Avvatar Performance Whey Protein

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82.5 Communications Wins De Beers' Creative Mandate

With this partnership, De Beers aims to strengthen the emotional connection consumers have with diamonds

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Kapil Batra Joins Lowe Lintas As President

Batra brings with him over two decades of experience in the advertising industry. His prior experience includes leadership positions at Wieden + Kennedy India and McCann Erickson

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Abundantia Entertainment Appoints Branquila To Lead Corporate Brand & Communications Mandate

"On the back of a creatively successful and financially solid last few years, we are now ready to enter a new phase of growth to expand our storytelling and business footprint," says Vikram Malhotra, founder & CEO of Abundantia Entertainment

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