Articles for Brand Stories

Medusa Beer
Medusa Beverages With Warner Bros.Discovery Global Consumer Products Introduces 'House of Dragons' Exclusive Edition

The House of the Dragon beer has made its debut in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh. Haryana will join the lineup early next year

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Colgate Palmolive's Prioritises AI, Premiumisation And Oral & Personal Care Growth: CEO Prabha Narasimhan
Colgate Palmolive's Prioritises AI, Premiumisation And Oral & Personal Care Growth: CEO Prabha Narasimhan

With a 16 per cent profit boost, Colgate's growth strategy hinges on AI efficiency, premiumisation, and elevated ad spending to bolster topline performance

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43% Online Shoppers Unhappy With Chatbots, 28% cite delivery woes: Report
43% Online Shoppers Unhappy With Chatbots, 28% Cite Delivery Woes: Report

From delivery issues to payment frustrations, shoppers demand smarter, context-aware bots paired with human assistance for an elevated experience as per a recent poll by Kapture CX

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Building Beyond Legacy: Insights From Godrej Capital's Marketing Playbook
Building Beyond Legacy: Insights From Godrej Capital's Marketing Playbook

With a legacy of 127-year-old parent brand, Nalin Jain, CMO, Godrej Capital shares insights into transforming financial marketing through customer-centricity, technological adaptation and genuine understanding of diverse market needs

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Raymond Names Gautam Hari Singhania As Executive Chairman

The board gave out a majority nod of 86.85 per cent upon his appointment

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Trademark Dispute Over '6e': Mahindra & Mahindra In Talks With IndiGo For Resolution

IndiGo has sued M&M, claiming trademark infringement and requesting a remedy from the court's intellectual property division

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India’s Quick Commerce Boom: A Catalyst For Economic Growth
India’s Quick Commerce Boom: A Catalyst For Economic Growth

Quick commerce isn't just about speed; it's about smarter, more efficient market operations, writes Roshan Abbas

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Geox Ropes In Penélope Cruz As Ambassador

The autumn/winter collection will be accompanied by a new capsule collection developed once again by the actress together with her sister Mónica Cruz

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