Articles for Brand Stories

Wipro Appoints Ranjita Ghosh As Global Chief Marketing Officer

Ghosh will report to the Chief Strategist & Technology Officer, Hari Shetty

Read More
Honda-Nissan
Honda & Nissan In Talks To Merge, Forming Major Automotive Group

Nissan, burdened by debt, has faced significant challenges in recent years. The company recently announced thousands of job cuts and reported a 93 percent decline in first-half net profit, rendering the merger a potentially vital lifeline.

Read More
Auto, Telecom & Ecommerce Drives Growth In CY24 IPO Market: Report
Auto, Telecom & Ecommerce Drives Growth In CY24 IPO Market: Report

Hyundai, Vodafone Idea among the top five issuers, accounting for 43 per cent of total fundraising

Read More
Outdated Memory Foam Gets A Wake-up Call In TSC’s New Campaign
Outdated Memory Foam Gets A Wake-up Call In The Sleep Company’s New Campaign

The campaign, #RetireMemoryFoam has been conceptualised by Steve Priya, urging consumers to embrace modern comfort and make sleep the cornerstone of a healthier lifestyle

Read More
Epigamia Co-Founder Rohan Mirchandani Passes Away At 42

Rohan Mirchandani, co-founder and CEO of Epigamia, a pioneering Greek yogurt brand in India, passed away on 21 December at the age of 42 due to cardiac arrest.

Read More
Bombay HC Calls Out Political Parties For Rising Illegal Hoardings
Bombay HC Calls Out Political Parties For Rising Illegal Hoardings

BJP, Congress, Shiv Sena, NCP and MNS under fire for failing to curb illegal hoardings post-elections, warns municipal authorities of strict action

Read More
Sandisk's New Corporate Branding Defines ‘Mindset of Motion’

Creative philosophy reflects a world of resilient data expression that moves aspirations and possibilities forward

Read More
Marketing Trends 2025: A Shift Toward Authenticity, Innovation & Accountability
Marketing Trends 2025: A Shift Toward Authenticity, Innovation & Accountability

For marketers, omnichannel marketing necessitates a consideration that extends beyond mere campaigns to design integrated experiences that embody the brand’s ethos at each interaction, writes Rajat Abbi

Read More

Subscribe to our newsletter to get updates on our latest news