The essence of brand communication has shifted from mere visibility to cultural and emotional resonance, writes Venkataraman
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By prioritising consumer trust, transparency, and responsible data use, marketers can harness AI to transform customer experiences and drive business growth, writes Mathur
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The path forward for the industry lies in collaboration — between advertisers, manufacturers, and environmental advocates — to ensure that green advertising solutions not only reduce environmental harm but also enhance business performance, writes Vadhera
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The Swiggy-Zomato spew generated over 120 million views and counting collectively, with Blinkit and Instamart commanding over 70 per cent of the market share in quick commerce, writes Samyukta Iyer, Brand Consultant & Executive Coach in her special column, from a yoke to a woke marketer
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By identifying which channels work best, marketers can target high-impact campaigns in well-focused resource utilisation, leading to higher ROI, writes Varghese
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Sustainability today is increasingly becoming a factor in their purchasing decisions, believes Mathur
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Smart chimneys with auto-clean, motion sensors and thermal sensors are trending and this demand for modern kitchens extends beyond metro areas, reaching Tier-2 and Tier-3 cities as symbols of convenience and status, writes Dr M Nanda
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A formidable combination of memorable storytelling, emotional appeal, instant shareability and call-to-action integration have made them a must have in every brand's repertoire, writes Gaurav Jain
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In the cement industry, marketing is no longer just about selling a product; it’s about creating value, forging relationships and driving innovation, writes Chirag Shah
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Digital Trust is an essential component of the rising global economy which is increasingly dependent on connectivity, data usage and new technology, writes Niranjan Gidwani
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