_20250103183819_original_image_38.webp)
Brands which create hyper-targeted marketing campaigns tailored to consumers' immediate surroundings, offering relevant and timely offers will be well rewarded, writes Navroze Dhondy
Read More_20250103110955_original_image_26.webp)
Those who innovate with the customer in mind, who blend technology with understanding, offer multilingual support, and create personalised experiences - they thrive, writes Nalin Jain
Read More
For brands, the message is clear- stay agile, focus on personalisation, and craft campaigns that resonate emotionally, says Sharma
Read More
As festive shopping evolves, brands that can balance emotional engagement, strategic discounts, and personalised experiences will continue to thrive, writes Chopra
Read More
The brand will continue prioritising cultural relevance in its storytelling, ensuring its campaigns resonate with evolving consumer identities, says Deepti
Read More
The true potential of AI lies in its ability to deliver actionable insights based on high-quality, well-analysed data, suggests Bhuvaneswar
Read More
Concluding Diwali and now moving on to the year-end holiday season, brands are tapped into this emotional undercurrent to create campaigns that strike a chord with consumers
Read More
Gen Z is optimistic about the potential of GenAI, and their enthusiasm can be a powerful force for innovation. But businesses must step up to provide the structure and support needed to harness this potential, says Gupta
Read More_20241217113328_original_image_21.webp)
Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, reflecting on the impact of advertising mergers, weighing the pros and cons
Read More
Understanding this shift in consumer mindset, the need for conscious upgradation on a product level is vital to servicing the ever-increasing segment in the country, says Kazuyuki
Read More
