Brand partnerships, gamification, PC Gaming to drive growth
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This figure surpasses the previous high of Rs 1.3 trillion set in 2021 and is significantly higher than last year's total of Rs 576 billion
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The 2025 MO is simple: play bold, stay real, and bury the boring, suggests Parekh
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It is expected to reach $3.4 Bn in FY25, a 11% – 14% increase
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Concluding Diwali and now moving on to the year-end holiday season, brands are tapped into this emotional undercurrent to create campaigns that strike a chord with consumers
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In a battle between ecommerce and retail, while the former continued its growth journey, the latter also rose to the occasion on various instances
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82 per cent confident about company growth; economic optimism lowest among sectors surveyed
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The report evaluated 169 Indian films and series across nine Indian languages released in 2023 on streaming services and in theatres, showing a widening gap in female representation between theatrical and streaming content, with streaming continuing to lead the charge
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