Brand partnerships, gamification, PC Gaming to drive growth
Read MoreThis figure surpasses the previous high of Rs 1.3 trillion set in 2021 and is significantly higher than last year's total of Rs 576 billion
Read MoreThe 2025 MO is simple: play bold, stay real, and bury the boring, suggests Parekh
Read MoreIt is expected to reach $3.4 Bn in FY25, a 11% – 14% increase
Read MoreConcluding Diwali and now moving on to the year-end holiday season, brands are tapped into this emotional undercurrent to create campaigns that strike a chord with consumers
Read MoreIn a battle between ecommerce and retail, while the former continued its growth journey, the latter also rose to the occasion on various instances
Read More82 per cent confident about company growth; economic optimism lowest among sectors surveyed
Read MoreThe report evaluated 169 Indian films and series across nine Indian languages released in 2023 on streaming services and in theatres, showing a widening gap in female representation between theatrical and streaming content, with streaming continuing to lead the charge
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