Articles for Power People

Why Smart Companies Are Betting Big On RPA & AI?
Why Smart Companies Are Betting Big On RPA & AI?

Robotic Process Automation (RPA) eliminates human errors and boosts employee satisfaction and engagement. AI on the other hand is a technology that can ‘think’ for itself and therefore, execute more complex processes autonomously, writes Niranjan Gidwani

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Transformation Of Ads To Recommendations
Transformation Of Ads To Recommendations

As consumers demand more relevant and timely content, brands that fail to personalise their marketing efforts risk being left behind, writes Krishnakumar Govindarajan

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Intel's CEO Patrick Gelsinger Steps Down
Intel's CEO Patrick Gelsinger Steps Down

Gelsinger also served as a member of the Intel Corporation's board of directors during his tenure

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What Will It Take For Creative Agencies To Pivot?
What Will It Take For Creative Agencies To Pivot?

To pivot, agencies may want to look at building deeper and wider internal capabilities around these technologies, either by upskilling talent or partnering with tech-first firms, writes Ankoor Dasgupta

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Debunking Myths: Realities Of Influencer Marketing
Debunking Myths: Realities Of Influencer Marketing

Marketers who open their minds about the influencer marketing method can use this marketing channel to its full potential and create impactful campaigns that create strong, long-lasting partnerships, writes Shubham Singhal

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Blink In An Insta, Nay Instant & Zomato, Oops Tomato To Be Swiggyed!
Blink In An Insta, Nay Instant & Zomato, Oops Tomato To Be Swiggyed!

The Swiggy-Zomato spew generated over 120 million views and counting collectively, with Blinkit and Instamart commanding over 70 per cent of the market share in quick commerce, writes Samyukta Iyer, Brand Consultant & Executive Coach in her special column, from a yoke to a woke marketer

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HCLSoftware Appoints Vikrant Chowdhary As SVP & Country Head For India

In this role, Chowdhary will lead HCLSoftware’s India region business for growth and innovation across India's critical sectors, including enterprise, BFSI & govt segments

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Citara Plex Appoints Shivani Singh As Chief Executive Officer
Citara Plex Appoints Shivani Singh As Chief Executive Officer

Singh brings extensive leadership experience from roles at Discovery Networks, ESPN Star Sports, Star India, and Dish TV

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