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Robotic Process Automation (RPA) eliminates human errors and boosts employee satisfaction and engagement. AI on the other hand is a technology that can ‘think’ for itself and therefore, execute more complex processes autonomously, writes Niranjan Gidwani
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As consumers demand more relevant and timely content, brands that fail to personalise their marketing efforts risk being left behind, writes Krishnakumar Govindarajan
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Gelsinger also served as a member of the Intel Corporation's board of directors during his tenure
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To pivot, agencies may want to look at building deeper and wider internal capabilities around these technologies, either by upskilling talent or partnering with tech-first firms, writes Ankoor Dasgupta
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Marketers who open their minds about the influencer marketing method can use this marketing channel to its full potential and create impactful campaigns that create strong, long-lasting partnerships, writes Shubham Singhal
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The Swiggy-Zomato spew generated over 120 million views and counting collectively, with Blinkit and Instamart commanding over 70 per cent of the market share in quick commerce, writes Samyukta Iyer, Brand Consultant & Executive Coach in her special column, from a yoke to a woke marketer
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In this role, Chowdhary will lead HCLSoftware’s India region business for growth and innovation across India's critical sectors, including enterprise, BFSI & govt segments
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Singh brings extensive leadership experience from roles at Discovery Networks, ESPN Star Sports, Star India, and Dish TV
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