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Haier India bolsters 'Sport-o-Tainment' strategy, targeting premium audiences and tennis fans through July 14
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The Indian Racing Festival, with teams from Kolkata, Hyderabad, Bangalore, Chennai, Delhi, Goa, Kochi and Ahmedabad, promises high-speed action from August to November, highlighted by Kolkata's debut
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The digital ad promotes condom use for population control as part of #CondomNahiManforceBolo initiative, making 'condom' synonymous with ‘Manforce’
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The new buzzword is that stores should be used as experience zones and fulfillment centres. Over the years, a lot more has changed in the last seven years than in the three decades that came prior, writes Niranjan Gidwani
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The campaign, #FullFullFresh promises 12-hour freshness with Patanjali Dant Kanti Fresh Active Gel with mint crystals which helps maintain energy levels
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In the print ad campaign, Zomato markets itself as a 'party' for customers with a limited offer deal to join its premium subscription membership
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The top brand improvement is seen in Panasonic, followed by Agoda in consumer recommendations, according to YouGov Recommend Rankings 2024 for India
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Patanjali admitted to supplying camphor products after the August 2023 injunction order was granted
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