Balancehero India Appoints Ex-BharatPe Ashish Aggarwal As CMO

Balancehero India, the driving force behind True Balance, has recently appointed Ashish Aggarwal as its chief marketing officer. An alumnus of BITS Pilani, Aggarwal joins the team with extensive leadership experience from roles at BharatPe, Navi, Snapdeal, and Statiq. He brings his expertise in scaling digital products, driving marketing innovation, and strategic growth to Balancehero India.

As a graduate of BITS Pilani with an MBA, Aggarwal has consistently demonstrated the ability to lead product-driven growth, implement digital marketing strategies, and scale user acquisition efforts. At BharatPe, he played a key role in the success of PostPe. His tenures at Snapdeal and MakeMyTrip further solidified his reputation as a growth leader, known for executing high-impact marketing initiatives.

Souparno Bagchi, COO, Balancehero India, states, “Ashish’s deep understanding of the digital ecosystem, combined with his ability to scale growth, makes him a remarkable addition to Balancehero’s leadership. We look forward to his contributions as we continue to drive innovation and serve the credit needs of Bharat”

Aggarwal comments, “Joining Balancehero India offers a unique opportunity to drive strategic growth in a rapidly evolving fintech landscape. My objective will be to implement data-driven marketing initiatives that strengthen the company while advancing the mission of financial inclusion.”