Articles for Brand Stories

HC Orders Patanjali Ayurved To Deposit Rs 50 Lakh After Violation Of An Ad-interim Order

Patanjali admitted to supplying camphor products after the August 2023 injunction order was granted

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Finolex Pipes' Creative Account Up For Grabs: Report

Finolex is finding storytellers who can craft innovative ideas that resonate with their target audience, effectively conveying the brand's identity, values, and unique offerings, reveal sources

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Moment Marketing: Opportunity Or Insensitivity?
Moment Marketing: Opportunity Or Insensitivity?

With the rise of moment marketing, extensively seen during the T20 World Cup, the consecration of Ram Mandir, Chandrayaan 3 and more, marketers balance opportunity and risk in this woke generation of digital natives

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Ambassador Alert: Boat, Fibe

Quick look at the new faces that the brands have roped in

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Ola Switches To Proprietary Maps, Phases Out Google Maps For Cabs

This move is expected to save the company nearly Rs 100 crore annually

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BoAt Revives The 90s Wave With Shruti Haasan For New Campaign
BoAt Revives The 90s Wave With Shruti Haasan For New Campaign

boAt reintroduces the best of the 90s with a modern twist through the Bassheads 122 ANC in the 'Bass ReWire' campaign

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McDonald's 'McSavers+' Defies Math Laws With Isaac Newton
McDonald's 'McSavers+' Defies Math Laws With Isaac Newton

The new value campaign challenges Gen Z with the '65+49=69' equation, featuring Newton in its latest TVC

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Our Agility & Responsiveness To Market Trends Help Us Meet Consumer Demands: Mukesh Mishra, Adani Wilmar

With this, Mishra also agrees that it is a daunting task as a national player in the edible oil market to cater to regional preferences across the country

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