Account Wins: DViO-Matter Motors, Itch-Nasher Miles

DViO wins digital mandate of Matter Motors

DviO has secured the digital mandate for Matter.

With this partnership, DViO will lead Matter’s digital strategy, fueling brand awareness and business growth across digital platforms. The mandate includes a full range of services—social media strategy, content creation, performance marketing, and customer engagement initiatives—all aligned with Matter’s mission to transform mobility while delivering an aspirational lifestyle experience.

Arun Pratap Singh, group CXO of operations & founder at Matter, shared his vision for the collaboration: "MATTER was born out of a mission to drive sustainable progress through technology-driven mobility solutions. DViO’s expertise in digital engagement and storytelling is a powerful asset in sharing this vision with a wider audience, helping to mainstream electric mobility. We are excited to work closely with the DViO team to inspire consumers and stakeholders with our dedication to a cleaner, sustainable world."

Sowmya Iyer, founder & CEO of DViO, adds, “As India embraces sustainable, tech-driven mobility, MATTER’s revolutionary approach must reach people who value sustainability and smart transportation. At DViO, we are thrilled to contribute to building MATTER as one of India’s most sought-after lifestyle brands, leveraging digital technology and media to showcase MATTER's cutting-edge innovations, Together, we aim to spark a movement that accelerates clean mobility adoption across India and beyond.”

Itch bags the digital mandate for Nasher Miles

Nasher Miles has awarded its digital mandate to itch to bring together the vision of both brands to build a stronger digital footprint, increase engagement, and reshape how modern travellers connect with Nasher Miles 2.0.

As the newly appointed creative partner, itch will work closely with Nasher Miles to co-create and execute a dynamic digital strategy that fuses creativity with authenticity. Together, they aim to amplify Nasher Miles' presence within the online travel community, building influence and deeper connections with audiences who share a passion for travel and adventure.

This collaboration is set to elevate both brands across digital platforms, blending their unique strengths to craft a seamless, engaging journey for consumers. Together, they’ll create a cohesive digital experience that inspires, connects, and enhances the way audiences interact with the brands.

Speaking of the partnership, Naman Agarwal, co-founder of itch, says, "We are thrilled to partner with Nasher Miles, a brand that shares our passion for bold, creative storytelling. Together, we’re excited to push boundaries and make travel feel even more personal, accessible, and engaging for the Indian audience."

Shruti Kedia, co-founder and marketing head of Nasher Miles, remarks, "In itch, we’ve found a partner who genuinely understands our aspirations for digital growth and innovation. Their fresh perspective and creative strengths align perfectly with our goals, and we’re excited to create memorable, impactful digital journeys that connect deeply with our customers."

The partnership will begin with their new digital media relaunch, leveraging creative content, influencer collaborations, and data-driven campaigns designed to resonate with India’s evolving travel community. The teams are eager to announce the first set of digital initiatives that will redefine travel through the Nasher Miles lens.