Haier India Partners With Disney+ Hotstar For Wimbledon 2024

Haier India has partnered as an associate sponsor with Disney+ Hotstar for the 137th edition of Wimbledon Championships 2024, boosting its Sport-o-Tainment marketing strategy.

Haier aims to enhance its connection with niche, premium audiences and tennis enthusiasts in India through strategic integration into Wimbledon's digital landscape via Disney+ Hotstar, focusing on visibility until July 14, 2024.

Commenting on the collaboration, NS Satish, President, Haier Appliances India, said, “In 2024, we have forged meaningful associations with numerous prestigious sports tournaments to reach youth, niche, and premium consumers in India. We are immensely proud of each of these collaborations, all of which have proven successful for the brand. Our latest association with the Wimbledon Championships as an associate sponsor on Disney+ Hotstar holds special significance as it targets niche tennis enthusiasts in India. Through this unique and innovative collaboration, Haier India aims to unlock new opportunities that align with our vision of 'More Creation, More Possibilities.”

Haier India's Sport-o-Tainment strategy includes investments in events like Roland-Garros and the ATP Tour, aiming to connect with tennis enthusiasts and tech-savvy customers. The approach enhances brand visibility and fosters deeper customer engagement nationwide.