Tanishq Crowned India's Most Recommended Brand In 2024: Report

YouGov Recommend Rankings 2024 for India released its new study showcasing the top 10 recommended brands across 24 markets and the 10 most improved brands across 20 markets. The study offers a perspective on global brand performance and consumer preferences, allowing for interesting comparisons between different markets and industries.

Tanishq tops the list in its testament to strong customer loyalty and satisfaction for India, achieving a recommended score of 90.2. Amazon claimed the second spot with a score of 87.5 whereas Emirates Airlines rounded out the top three with a score of 85.2.

The jewellery sector showed a strong presence in the rankings, with Malabar Gold & Diamonds securing fourth place with a score of 84.7. Tech companies also made their mark, with Google Pay closely following in fifth place at 84.5. The travel industry was represented by MakeMyTrip, ranked sixth with a score of 84.1.

Amul and Netflix secured the seventh and eighth positions with scores of 83.6 and 83.5, respectively. Taj Hotels & Palaces and Kalyan Jewellers completed the top ten, scoring 83.0 and 82.7, further emphasising the strong performance of hospitality and jewellery brands in the Indian market.

The data also highlighted the most improved brands over the past year, with some surprising entries. Panasonic showed the most significant improvement with a score increase of 10.8 points. Agoda followed closely, improving its score by 10.6 points.

The streaming wars in India seem to be heating up, with Jio Cinema ranking third among improvers with a score change of over 8.3. Paradise Biryani and Motorola shared the fourth spot among improvers, both enhancing their scores by 7.4 points.

Other brands demonstrating improvement included Kotak General Insurance, Signal messaging app, Havells, Indian social media platform Chingari and Booking.com. These improvements ranged from 7.3 to 5.9 points, indicating shifting consumer preferences and successful brand strategies.

The YouGov Recommend Rankings provide valuable insights into consumer sentiment across various sectors in India. The diverse mix of brands in both the top 10 and most improved lists reflects the dynamic nature of the Indian market, where traditional sectors like jewellery retail coexist with emerging digital platforms and international brands.