Articles for Brand Stories

India Is A Big Growth Space For Us: Ramon Laguarta, PepsiCo
India Is A Big Growth Space For Us: Ramon Laguarta, PepsiCo

PepsiCo's second-quarter 2024 earnings surged to $3.08 billion, fueled by international expansion; India emerges as a growth market amid a 1.9 per cent organic revenue rise

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By Diwali, We Will See Some Good Rural Recovery: Sudhir Sitapati, GCPL
By Diwali, We Will See Some Good Rural Recovery: Sudhir Sitapati, GCPL

Godrej Consumer Products (GCPL) is presently focusing on the top of the pyramid for ecommerce and modern trade, while also making products more accessible to the bottom of the funnel

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Marketing With Meaning: Brands Trail Lasting Connections This Festive Season

Marketers are going beyond the basics, chasing meaningful connections over ROI and reevaluating their communication strategies for the most joyful quarter of the year

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Tata Starbucks Names Mitali Maheshwari As Marketing Head

Maheshwari previously held the position of National Brand Marketing Manager at Red Bull India

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Please Find Your Attachment – To Emails
Please Find Your Attachment – To Emails

Modern email marketing platforms allow for sophisticated segmentation and personalisation which fosters brand loyalty and drives conversions, making email marketing a dream for marketers seeking a high ROI, writes Nitin Singhal

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The Sleep Company Allocates Rs 80-85 Cr Ad Budget For FY25
The Sleep Company Allocates Rs 80-85 Cr Ad Budget For FY25

The company aims 75-80 per cent of ad spends on digital platforms and 20-25 per cent on traditional media for brand-building

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Britannia Winkin' Cow Unveils AR Cricket Game, Integrating Milkshake Bottles As Bats
Britannia Winkin' Cow Unveils AR Cricket Game, Integrating Milkshake Bottles As Bats

Britannia Winkin' Cow collaborates with MakeAR enhancing user experience and deepening brand connection with AR technology

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Puma India Joins Forces With IOA, Unveils OOH Campaign For India's Paris 2024 Olympics Bid
Puma India Joins Forces With IOA, Unveils OOH Campaign For India's Paris 2024 Olympics Bid

Puma boasts its largest Paris Olympics contingent with 45 athletes across diverse sports disciplines, representing the brand extensively this year

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