Articles for Brand Stories

Sony Secures ACC Media Rights Until 2031
Sony Secures ACC Media Rights Until 2031

The deal marks more than a 70 per cent increase from the previous media rights cycle

Read More
Parle Agro Ups Its Ad Spends By 17% In FY24: Report

The brand spent Rs 278.38 crore in FY 24 compared to Rs 236.49 crore in the same time last year

Read More
MobiKwik Ropes In Jaskaran Singh Kapany As CMO

Kapany is fondly remembered as the chief of marketing at Paytm, where he was in charge of turning the company into one of India's most reputable household brands

Read More
Tata Motors Retains Existing Agencies For Media Account, No New Agencies Added
Tata Motors Retains Existing Agencies For Media Account, No New Agencies Added

Valued at approximately Rs 450 crore, Tata Motors’ media requirements are currently managed by agencies such as Lodestar UM, OMD, Dentsu and Madison

Read More
Jaguar Reveals New Logo Ahead Of All-electric Reinvention

The company will be transitioning into a ‘new era’ with its soon-to-release range of all-electric vehicle lineup

Read More
Colgate-Palmolive Rolls Out AI-enabled Oral Health Tool To Prioritise Dental Hygiene
Colgate-Palmolive Rolls Out AI-enabled Oral Health Tool To Prioritise Dental Hygiene

The tool provides a free dental screening report after answering a few questions and uploading three mouth pictures, followed by an option to schedule a free dentist consultation at a preferred location

Read More
Punit Bhatt To Lead Advertising & Brand Promotions At Honda Cars India

He was most recently associated with Skoda India as its Assistant General Manager

Read More
Namita Tiwari Joins RMSI As VP & Global Head Of Marketing

She will be reporting to CEO Anup Jindal

Read More

Subscribe to our newsletter to get updates on our latest news