Manforce's Funny Banter Ad Marks World Population Day

On the occasion of World Population Day, Manforce Condoms unveils the #ManforceHaiTohPossibleHai digital campaign. The campaign raises awareness about population growth, engaging audiences without directly showcasing the product and aims to make 'Condom' synonymous with 'Manforce'.

The campaign is part of Manforce Condoms' year-long initiative, #CondomNahiManforceBolo. With India's population estimated at 1.44 billion according to news reports, the brand encourages the use of condoms for population control. 

The video features a humorous exchange between a kidnapper and a middle-aged couple, where the kidnapper demands they sign an agreement to save their children. The ad takes a hilarious turn when the kidnapper becomes frustrated after discovering the couple has a long chain of children. Realising they have no intention of stopping, he urges them to use Manforce Condoms for safe sex. 

Speaking on the occasion, Joy Chatterjee, Associate Vice President, Sales and Marketing, Mankind Pharma said, “As Manforce Condoms has always been at the forefront of spreading awareness around sensitive issues, we came up with the campaign to amplify our reach and messaging by leveraging the occasion of World Population Day. To ensure the campaign is well received by the audience, we took a light-hearted route to building a better connection with them. Fulfilling our duties as a responsible brand, we urge the audience to pledge and contribute to the mission of controlling the population by making informed decisions.”

Through this campaign, the brand emphasises the importance of using condoms to prevent unwanted pregnancies while maintaining elevated intimacy during lovemaking sessions.