Articles for Brand Stories

Kenvue Appoints Publicis Media As Agency In APAC

Earlier, IPG was handling the brand's media duties

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Livpure Achieves 50% Revenue Growth In Q2 FY24

The company saw a remarkable 55 per cent increase in General Trade revenues, reflecting strong demand and market penetration

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Darpan Sanghvi_TGGG
The Good Glamm Group Completes Acquisition Of The Moms Co

In October 2021, the Good Glamm Group acquired a majority stake in The Moms Co. through a cash and stock deal, leading to partial exits for The Moms Co. founders and full exits for investors like DSG Capital and Saama Capital

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Vijay Deverakonda Celebrates Kfc’s Epic Taste In Hot Air Balloon
Vijay Deverakonda Celebrates Kfc’s Epic Taste In Hot Air Balloon

From the sky to the table, Kfc’s signature menu items thrill fans, with over 2 million views on the latest film

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Peter England's Wedding Campaign Gets A Bollywood Twist With Karan Johar
Peter England's Wedding Campaign Gets A Bollywood Twist With Karan Johar

The campaign, 'The Bollywood Wedding' is available in over 150 stores and reaching audiences through a mix of traditional and digital media

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Godrej Interio Projects 35% Revenue Boost During Wedding Season, Adds 80 Partners
Godrej Interio Projects 35% Revenue Boost During Wedding Season, Adds 80 Partners

Driven by evolving consumer preferences and robust demand, North and Central India led the surge, as hybrid work trends reshaped living spaces across regions

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Slowdown In Urban Is Temporary, Says HUL CEO Rohit Jawa

"The Indian consumer sector's long-term prospects far outweigh the near-term weakness," he adds

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Borosil Achieves 17% Revenue Growth In Q2 FY25, Reaches Rs 273 Cr

Borosil’s Q2 FY25 net profit reached Rs 18.31 crore, affecting its ad spends ahead of the festive season

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