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Patanjali Dant Kanti unveils its new Dant Kanti Fresh Active Gel featuring Bollywood actors Tiger Shroff and Tamannaah Bhatia in the #FullFullFresh TVC. Patanjali now targets the cooling and freshness segment, appealing to youth with a catchy jingle and energetic performance by the stars.
The #FullFull Fresh campaign promotes a fresh and healthy lifestyle, catering to the fast-paced routines of today's youth. It aims to encourage better oral care habits by highlighting the gel's mint crystals, which keep users 'Full-Full Fresh' for up to 12 hours. The campaign communicates that using Patanjali Dant Kanti Fresh Active Gel with mint crystals helps maintain energy levels, boost confidence and stay active throughout the day.
Shri Ram Bharat Ji, CMD Patanjali speaking about the campaign, says: “Patanjali Dant Kanti chose Tiger Shroff and Tamannaah Bhatia as flawless fits. We are thrilled to have the two as part of the Patanjali Dant Kanti Fresh Active Gel journey; personas with youthful energy and a health-consciousness perception. Their captivating performance and smiles has breathed a ‘full-full freshness’ to the ad commercial.”
Patanjali Dant Kanti Fresh Active Gel contains natural ingredients like cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus and black pepper, which ensure long-lasting freshness. The campaign captures the freshness quotient with a refreshing look that complements the product's proposition and promise.
