Articles for Brand Stories

SC Reverses NCLAT Approval Of Byju's Rs 158 Crore Settlement With BCCI
SC Reverses NCLAT Approval Of Byju's Rs 158 Crore Settlement With BCCI

The Supreme Court finds NCLAT violated the insolvency and bankruptcy code in approving a controversial deal in Byju's case

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Hindustan Unilever Cuts Ad Spend By 13.8% In Q2FY25
Hindustan Unilever Cuts Ad Spend By 13.8% In Q2FY25

In the second quarter, HUL's revenue hits Rs 15,729 crore as the home care segment leads with Rs 5,731 crore in sales

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Godrej Interio Aims For 10% Ecommerce Revenue By FY25
Godrej Interio Aims For 10% Ecommerce Revenue By FY25

Following a surge in online sales, which tripled in FY 2024, Godrej Interio is targeting 100 per cent growth in its ecommerce segment by the end of FY 2025

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Hisense, Epack Durable Partner For Advanced Appliance Manufacturing In India
Hisense, Epack Durable Partner For Advanced Appliance Manufacturing In India

The collaboration is expected to generate $1 billion in revenue and enhance Hisense’s presence in global markets

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Swiggy Partners With SwopStore To Boost Sales & Customer Retention
Swiggy Partners With SwopStore To Boost Sales & Customer Retention

Leveraging SwopStore’s 8 per cent retention rate, Swiggy looks to amplify sales and user loyalty

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Unwrapping The Magic Of Festive Gifting: Why Branding Matters?
Unwrapping The Magic Of Festive Gifting: Why Branding Matters?

Brands that invest in festive-specific packaging that reflects Indian aesthetics- bright colours, traditional motifs, and eco-friendly options - create a powerful first impression, writes Kunal Vora

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Mia By Tanishq Revives Disco Glamour With Zeenat Aman
Mia By Tanishq Revives Disco Glamour With Zeenat Aman

The campaign has been conceptualised by Famous Innovations and facilitated by Collective Artists Network

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VRB To Spend Around Rs 50 Cr On Wok Tok Within A Year: Viraj Bahl

As part of VRB's growth strategy, Wok Tok by Veeba eyes presence across seven categories with five brands by 2028

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