As part of VRB's growth strategy, Wok Tok by Veeba eyes presence across seven categories with five brands by 2028
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As India sees a 47 per cent spending surge this festive season, driven by millennials, digital-first strategies and gifting trends, brands gear up to capitalise on the surge
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column embracing brand storytelling over quick wins and nurturing consumer connections for lasting loyalty
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The campaign has been conceptualised by Thought Blurb Communications
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Comedian Maheep Singh shows how Blinkit's making festive audio emergencies disappear faster than his punchlines in boAt's festive campaign
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As the former chief marketing officer of personal care at Unilever, Singh led marketing, strategy, innovation, communication and advertising for three categories - skin cleansing, deodorants and oral care
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Under Venkatesh's leadership, the company is poised for continued growth, driven by a strong focus on consumer delight and category-leading innovation
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With 43 per cent of India's consumer spending attributed to Gen Z, businesses are recognising their potential with only 15 per cent taking action, leaving a gap for brands to fill
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