Sony Secures ACC Media Rights Until 2031

Sony Pictures Networks India (SPNI) has secured the exclusive media rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031. The deal marks more than a 70 per cent increase from the previous media rights cycle, highlighting the growing global stature and appetite for ACC Asia Cup tournaments.

The agreement covers all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups and the Men’s and Women’s Emerging Teams Asia Cups. SPNI will deliver extensive and innovative coverage of these tournaments across television, digital and audio platforms.

Jay Shah, President, ACC said, “This Media Rights deal is a significant milestone for the Asian Cricket Council and cricket across the region. The Asia Cup continues to be a cornerstone of cricketing excellence, bringing together the best of the region’s talent. With Sony Pictures Networks India as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide. With Sony’s extensive expertise in the broadcasting industry, we are excited to embark on this new partnership. Sony’s expertise and innovative approach promise to bring a fresh perspective to the coverage of Asian cricket, reaching new audiences and setting new benchmarks. The substantial increase in rights value will enable the ACC to channel significant resources into grassroots programs, infrastructure development, and talent pathways, especially for associate nations. This collaboration will drive the continued growth of cricket across Asia and ensure its vibrant future.”

The partnership aligns with the ACC’s vision of inclusivity and progress, channelling the resources generated into the development of cricket across its member nations. The collaboration with SPNI ensures not only top-tier coverage of marquee tournaments but also the continued growth and support of cricketing talent across the region.

On SPNI taking home the media rights to the ACC tournaments (2024 -2031), SPNI’s MD & CEO, Gaurav Banerjee said, "Congratulations to the ACC for conducting a fair and transparent bidding process for the rights to the ACC tournaments! We are delighted to bring these action-packed tournaments, which will also include India and Pakistan matches, to our viewers for the next 8 years. ACC tournaments have created unforgettable moments and set the stage for the most intense Asian Cricket rivalries. We eagerly look forward to sharing the thrill and spirit of these matches with cricket fans."

With SPNI’s extensive broadcasting expertise and the ACC’s commitment to growing the game, this partnership is poised to set new benchmarks for cricket in Asia and beyond.