COVID-19 has presented marketers with challenges such as reduced budgets, evolving marketing mix, changing priorities and measuring marketing ROI. Since the pandemic outbreak, 73% have reduced their marketing budgets. Of the 61% indicating a shift in KPIs and how they measure it.
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ŠKODA Auto India and PHD Media India have come together to launch an all-new WhatsApp bot for the automobile manufacturer’s customer engagement.
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During the festive season, consumers will experience a shopping fiesta on the retail stores across India. To give consumers a chance to make the most of the festivities, Haier is offering zero-down payment* scheme along with No-Cost EMI offers
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Flipkart Group will own 7.8% equity stake in ABFRL on a fully diluted basis. The promoter and promoter group companies of ABFRL will hold about 55.13% upon completion of the issuance.
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In these very uncertain and stressful times, Levi’s® is trying to hold on to good cheer by launching this collection that spreads messages of enthusiasm and hope amongst consumers.
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Tata Motors reported a consolidated net loss of 3.14 billion rupees ($42.47 million) for the second quarter ended Sept. 30, compared with a loss of 2.17 billion rupees a year earlier.
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This move adds deeper creative, branded content and specialist partnerships across Asia. With the launch, DRUM will be available in Australia, China, Malaysia, Hong Kong, Philippines, India, New Zealand and Singapore.
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Shetty talks about the company’s growth playbook and how they converted this adversity into an opportunity.
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