Mia By Tanishq Revives Disco Glamour With Zeenat Aman
The campaign has been conceptualised by Famous Innovations and facilitated by Collective Artists Network
Mia by Tanishq is reviving the Disco era with its latest campaign, inspired by the glam vibe of the ‘70s and ‘80s. Teaming up with Bollywood's Disco Queen, Zeenat Aman, the campaign blends retro charm with modern elegance, making her the ideal muse for today's youth.
Speaking on the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq said, “We are thrilled and honoured to collaborate with Zeenat Aman, an icon who epitomizes the fearless and unapologetic spirit of the Disco era. This partnership is a celebration of timeless glamour, connecting the bold energy of the past with the confidence of the modern woman. Zeenat breathes life into this collection in a way that feels both nostalgic and empowering, reminding us that true elegance lies in embracing our inner star. Together with Zeenat we hope that the bold spirit of Disco continues to inspire, with each piece of the Mia Disco collection designed to make you shine like the icon you are."
George Kovoor, Chief Creative Officer, South, Famous Innovations added “Mia is bringing disco back with a collection that is inspired by the glitz and glamour of one of the most iconic eras of all time and what better way to launch the Disco Collection than with the queen of disco herself - Zeenat Aman. Zeenat and the Mia Disco Collection are a perfect match, and the magic is clear for everyone to see. This campaign brings back the memories of the 70s and proves that true glamour never goes out of style and that disco really has no age or era.”
With her timeless charm, Aman dances to her iconic track ‘Aap Jaisa Koi,’ infusing the campaign with a lively, nostalgic atmosphere. The visually striking revival of the Disco era showcases the bold self-expression and vibrant energy that characterised the time. Featuring vibrant colours, dazzling lights and a retro-modern aesthetic, the campaign encapsulates an era where fashion was all about making a statement. Aman takes the spotlight, radiating timeless glamour and confidence while showcasing stunning jewellery pieces from the collection. Her styling reflects the expressive fashion of the Disco revolution, yet is modern enough to resonate with today’s tastes. In the film, she flaunts statement earrings, a strobe-light-inspired necklace and an eye-catching multi-diamond ring, capturing the shimmer and glamour of the collection.
The campaign, conceptualised by Famous Innovations and facilitated by Collective Artists Network, blends timeless charm, glamour and empowerment, with Aman embodying the idea that true style is ageless. The lighting, music and visuals combine the essence of the Disco era with a contemporary energy that appeals to both her generation and today’s youth attracted to its iconic aesthetic.
The Disco Collection is a lively reimagining of the era's glamour, crafted for the modern woman who appreciates bold style and versatility. Featuring sparkling earrings and playful rings that easily transition from day to night, the collection embodies the spirit of freedom, fun and self-expression.
