Articles for Brand Stories

TV, Print See 6% Slump As FMCG Ad Spend Goes Digital In H1 2024
TV, Print See 6% Slump As FMCG Ad Spend Goes Digital In H1 2024

Digital ad impressions surge 7 per cent while HUL, Reckitt command 36 per cent of TV advertising share; programmatic buying dominates with 84 per cent of digital impressions

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83% Indian Businesses Brace For Tech Risks As Key Threat: Report
83% Indian Businesses Brace For Tech Risks As Key Threat: Report

Amid tech, regulatory, and geopolitical concerns, the report underscores the need for comprehensive risk strategies as 53 per cent of businesses overlook potential threats

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Ofis Square Signs Shraddha Kapoor As Brand Ambassador

Alongside, Ofis Square is also set for an aggressive expansion, with plans to roll out an impressive 10 million square feet of workspace across India in the next few years

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McCain's Diwali Campaign Brings Generations Together with 'Jugalbandi' Of Flavours
McCain's Diwali Campaign Brings Generations Together With 'Jugalbandi' Of Flavours

McCain is boosting engagement through contextual ads, push notifications and a creative AR filter that adds an interactive twist to the McCain jingle

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HUL Trims Ad Spends In Q2 FY25 To Rs 3182 Cr

The brand spent Rs 3247 crore in the same quarter last year

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Pidilite
Pidilite Industries' Consolidated Net Profit In Q2 FY25 Up By 17.8%, Revenue Surges To Rs 3,234 Cr

In the first six months of FY25, Pidilite Industries' profit soared to Rs 1,111.57 crore compared to Rs 932.22 crore in April and September FY2024

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Colgate Palmolive's Net Sales Grow At 10.0%, NPAT At 16.2% In Q2 FY25

The domestic revenue growth in H1 FY25 at a 2-year CAGR of 10.4 per cent

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Zomato Acquires 8% Stake In Kitchen Appliances Startup Byondnxt

The Zomato board has approved the subscription of up to 600 equity shares of Byondnxt at a price of Rs 10 per share

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