Pernod Ricard India's strategic €200 million distillery investment and 1.2 per cent hike in advertising expenses drive market success
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The advertisers face a 15 per cent penalty and blacklisting under new Haryana Advertisement Bye-laws
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The campaign, 'Peaceful Sleep Mubarakh Ho!' has been conceptualised by Steve Priya
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The company adds capacity in CX and telephonic interviews to meet growing demand in 2024
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A formidable combination of memorable storytelling, emotional appeal, instant shareability and call-to-action integration have made them a must have in every brand's repertoire, writes Gaurav Jain
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India’s cricket board petitions NCLT to dismiss insolvency proceedings as Byju’s faces mounting creditor pressure
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The rebranding unites Dormer and Pramet under a single global entity, simplifying product groupings and enhancing the customer experience, while maintaining Miranda and Precision in key local markets
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The 360-degree campaign, 'Crompton Geyser On, Energy Savings Full On!' is set to embark on television during the India vs South Africa T20 cricket series and will be further amplified across multiple platforms
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