Increased ad spend and royalties contribute to a sharp decline in profits, while overall revenue continues its upward trajectory
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The campaign brings a bold feel for the next generation of flavour seekers
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As part of the ‘Always Forward’ initiative, NPCI is releasing a nationwide campaign across print, digital, ambient media and cinema, highlighting seamless, confident progress through digital payments
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Aggarwal highlights strategic investments in technology and manufacturing to support deep discounts and a 39 per cent sales jump in Q2
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From regional strategies to AI adoption, Gunjit Jain, EVP of Marketing at Colgate-Palmolive shares how India's legacy brand stays relevant across generations through strategic storytelling, consumer-first approach and more in an exclusive conversation with BW Marketing World
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The teaser release hints at an adrenaline-charged campaign as Thums Up and Arjun’s iconic styles unite
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With reports on both Flipkart and Apple retracted recently, CCI faces pressure on handling sensitive data in probes
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India's FMCG sector shows 5.7 per cent value growth in Q3 2024, powered by rising prices and strong volume gains
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