Dormer Pramet unveiled a refreshed brand identity, marking a shift in its brand purpose, promise and strategy. The rebranding initiative brings together the Dormer and Pramet brands under a unified global entity, aimed at simplifying product groupings, streamlining the purchasing process and enhancing the customer experience. While the brand consolidation takes place, Dormer Pramet will continue to operate its well-established brands, Miranda and Precision, leveraging their strong market recognition and positioning in local markets.
Dormer Pramet’s renewed purpose is now defined as "We care for the manufacturing community" which includes customers, employees, suppliers and the environment in which they operate. The company is committed to fostering a sustainable ecosystem and prioritising safety, aiming for zero harm through rigorous standards and best practices.
Dormer Pramet’s new brand promise, ‘Certainty at every turn,’ builds on its legacy of reliability, emphasising its commitment to providing high-quality, customised solutions for its global customers. The promise underscores the company’s dedication to delivering consistent value and ensuring dependability across all products and services.
The rebranding also includes a refreshed visual identity, symbolising Dormer Pramet's focus on innovation, safety, sustainability and customer-centricity. The updated design will be featured across the website, product labels, and distributor systems.
In line with its sustainability goals, Dormer Pramet will adopt grey packaging starting January 2025, a more recyclable option that aligns with its eco-friendly initiatives.
Expressing her enthusiasm about the beginning of this new journey, Amaya Albisu, VP Communications & Branding, Dormer Pramet said, "Ever since the merger of Dormer and Pramet in 2014, we have undergone significant transformation to deliver the best offers to our customers. We realized the need for our brand identity to reflect this progress and open a new chapter in our journey. The changes to the Dormer Pramet brand reinforce our commitment to providing certainty to our customers and partners every step of the way, streamlining our product offerings. Our updated visual identity embodies refined values and purpose, and it's exciting to see how well it resonates with the manufacturing community".
With its refined identity marking a new phase in the company’s evolution, Dormer Pramet is primed to continue supporting its global customers and stakeholders, delivering certainty and reliability at every step.
