Sima Taparia Joins The Sleep Company For A ‘Match Made In Comfort’ Wedding Campaign

The Sleep Company's latest campaign, featuring matchmaker Sima Taparia highlights the importance of finding the perfect mattress, likening it to finding a soulmate. With her signature charm, Taparia matches couples to their ideal mattresses, emphasising the value of comfort in relationships.

Priyanka Salot, Co-founder of The Sleep Company, said, “At The Sleep Company, we have always ensured to create comfortable experiences for consumers, which supports them in every phase of life. Our SmartGRID mattresses are designed to offer unmatched comfort – essential to enhancing the sleep quality of people as well as overall well-being. An ideal choice this wedding season, The Sleep Company mattresses also make for a thoughtful gift for couples starting their journey together. Our new campaign with Sima Taparia highlights the importance of finding a perfect mattress just like finding an ideal partner in life. The campaign takes the idea of matchmaking to a completely new level and emphasises how we prioritise quality and long-term satisfaction for our consumers.”

The wedding campaign, 'Peaceful Sleep Mubarakh Ho!' highlights the importance of trust and comfort in relationships, whether with a life partner or a mattress. Conceptualised by Steve Priya, the digital campaign opens with a matchmaking session featuring Sima Aunty, a young couple and their families around a dining table. As the couple’s unique requirements surprise everyone, the scene shifts to The Sleep Company’s showroom. Sima Aunty reassures the couple that while finding a perfect life partner might be unpredictable, The Sleep Company’s SmartGRID mattress offers a 10-year warranty and a 100-night free trial, ensuring unmatched comfort.

Priya Pardiwalla, Chief Creative Officer of Steve Priya said, “Over 3 seasons of her show, Sima aunty thought she's heard all kinds of unrealistic demands and expectations for a prospective partner. Not really. In what looks like a scene from her show, we wanted to communicate that, unlike most things in life, The Sleep Company mattress comes with the assurance of a 10-year warranty and 100 nights trial.”

Through this campaign, the brand offers a refreshing perspective, showing that finding lasting comfort is simpler than finding the perfect partner. For couples starting new chapters, TSC's SmartGRID mattress provides the perfect blend of firmness and softness, making it an ideal choice for their journey ahead.

Talking about the campaign, Sima Taparia said, “The two key pillars of a successful relationship are comfort and having each other’s support. Similarly, a good mattress is the one that provides comfort and necessary support to the body. TSC's SmartGRID mattress averts pressure accumulation and provides comfort, making it an ideal match for anyone seeking quality sleep. Given the commonality between a good relationship and a good mattress, I am thrilled to join hands with The Sleep Company and add a little matchmaking magic to its wedding campaign.”