Personalisation remains the key aspect of brand engagement, with eight out of ten customers more likely to engage in business with a brand that offers personalisation, writes Pari Bhagat
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The campaign featuring Apoorva Arora, Taaruk Raina, and Kritika Bhardwaj showcases Gen Z's love for exploration, offering a risk-free lifestyle journey where limitless choices and discovery come alive
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Jonas will be the global watch ambassador for 2025 - 2026 with a worldwide campaign set to launch in the back half of 2025
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The BBDO and DDB departments of Omnicom currently handle Mars' creative duties. Mars' media buying and planning are managed by EssenceMediacom
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In his role, Dabas will shape Nykaa Fashion’s online growth strategy, expand its global footprint, build strategic partnerships—including current alliances with leading fashion retailers
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Smart chimneys with auto-clean, motion sensors and thermal sensors are trending and this demand for modern kitchens extends beyond metro areas, reaching Tier-2 and Tier-3 cities as symbols of convenience and status, writes Dr M Nanda
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Maruti Suzuki and Hyundai lead the shift as the auto sector embraces digital and print to reach consumers more effectively
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With a 1.46x increase in kids' impact on Smart TV buying decisions, Gen Alpha is reshaping consumer behaviour in digital media consumption
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