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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
According to Devaiah Bopanna, Co-founder of Moonshot, talent acquisition and retention is a notable hurdle in the creative advertising industry
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Sajan Raj Kurup, Founder and Chairman, CLA stresses upon the use of AI for creativity enhancement but warns against misuse
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Binaifer Dulani, Founding Partner & Creative at Talented advocates early tech adoption, freeing energy for top-notch creativity
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Branding goes beyond messaging as new creative entrepreneurs blend art and business, delivering compelling consumer experiences
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Anusha Shetty, chairperson and group CEO of Grey highlights AI's potential in communication, balancing it with human creativity to maintain the essence of storytelling
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As a leader in branding and design globally, Landor, a division of WPP stands at the forefront of crafting captivating brand identities and experiences that resonate with audiences worldwide. With over 23 years of experience in the industry, Lulu Raghavan, Vice President - APAC & Managing Director - India at Landor sheds light on the transformative journey that the company has undertaken and the future of branding
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Ogilvy India's first woman executive chairperson, Hephzibah Pathak vouches for creativity being the oxygen for growth, with tech adding value to it
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Babita Baruah, CEO of VML India prioritises a unified culture, fostering collaboration and innovation through leadership-driven initiatives and technology
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In an exclusive conversation with BW Marketing World, Aditya Babbar, VP MX Business at Samsung India unveils the brand's 3D strategy, focus on democratising 5G and methods to enrich user experiences driving towards consumer-centric innovation
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The Levi’s brand has now increased nearly 50 per cent in revenue in India compared to pre-pandemic levels, making India our sixth-largest market and currently the largest in Asia, shares Amisha Jain, Senior Vice President and Managing Director of South Asia, Middle East and Africa at Levi Strauss & Co in an exclusive interview with BW Marketing World
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