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The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
On the final day of Cannes Lions 2024, Tgthr/Reckitt Benckiser secured a Silver Lion for Harpic Loocator #BeFreeToPee, while Leo Burnett India also won a Silver Lion for 'Project Farm Equal' for Lay's in the Glass: The Lions for Change category
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With Leo Burnett India's Gold for 'Turf Finder' and two Silvers for FCB Kinnect and VML India, India's total Cannes Lions tally reaches 12
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Leo Burnett’s entry ‘Turf Finder’ is bringing home the Gold Lion in the Creative Data category
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With five new wins including a Silver and Bronze for Jindal Steel & Power and one bronze each for Ogilvy, VML and Leo Burnett, India's total Cannes Lions tally hits nine
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Out of a total of 190 shortlisted entries, India secures one shortlist in the Film Lions category for 'The Sweet Truth' campaign for Colgate by Brand David Communications
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On Day 1 of the Cannes Lions International Festival of Creativity, India scores four wins, including one gold, one silver and two bronze
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McCann's 'Fit My Slippers' campaign for Buckaroo won a Gold and Bronze whereas Ogilvy India won a Bronze Lion on day one of Cannes Lions 2024
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Leo Burnett secures two shortlist spots, McCann's campaign, 'Fit My Feet' receives recognition for two subcategories, Ogilvy and FCB India Campaigns reserves one shortlist each
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As the festival begins today, day one is expected to witness the unveiling of Pharma, Health & Wellness winners whereas CMO insights, emotion in advertising and AI's role in leveraging consumer conversations take centre stage
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As the 71st Cannes Lions International Festival of Creativity begins, industry leaders bank on India's surging creative prowess to set new benchmarks on the global stage
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