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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
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With consumer behaviour shifting online, digital ad spends is skyrocketing. From personalisation to hyperlocal relevance, brands are reinventing their marketing playbook to thrive and cut through the festive noise
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Slated to commence on 27 September, Amazon India gears up for its Great Indian Festival, blending cultural celebration with tailored offers while enhancing customer trust and shopping convenience
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In Kajla's new role, she will be reporting to Paola Mejia, Head of Marketing for Pepsi Lipton AAMESA (Australia, Africa, Middle East, and South Asia)
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In an exclusive conversation with BW Marketing World, Ankit Kapoor, CMO & Business Leader emphasises the need for bold, authentic marketing strategies while sharing insights on brand reinvention, content creation and managing risks in the digital-first era
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Castrol India’s VP and Head of Marketing, Rohit Talwar returns to the Indian market after five years, sharing insights on media mix, data-driven personalisation, cross-cultural strategies and more in an exclusive conversation with BW Marketing World
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As Vice President, Dubey will continue to lead media efforts at Dabur while overseeing experiential marketing and brand activations
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Capturing the essence of India’s marketing shift, marketers tap into the new challenges and opportunities driven by technological advancements like UPI, data and the rise of younger, tech-savvy consumers
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With budgets increasing in 2024, marketers balance short-term gains with brand building while embracing precision strategies and balance between digital and traditional media
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Despite Google's cookie removal delay, marketers across industries, from automotive to FMCG, are proactively embracing first-party data strategies, leveraging customer relationships and telematics to navigate evolving privacy norms and build direct consumer engagement
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Despite tech layoffs and market volatility, August 2024 sees 10 per cent YoY growth in M&E hiring
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