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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
The insensitive messaging of the ad campaign fails to acknowledge the socio-economic factors
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BBDO Chairman & Chief Creative Officer, one of the jurors at Cannes Lions 2023 shared insights on the representation on India and its impact globally, his criteria of judging and on the entries this year
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Menezes, who was set to retire later this month, passed away due to health reasons on June 7
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Industry experts emphasise on how brands can channelise the power of regional marketing
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Sam Balsara, Maanav Mohan, Rohit Ohri, and Neena Dasgupta shared their most memorable festival takeaways
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The campaign extends the notion of fair skin being more desirable in women, creating an unrealistic beauty standard, and marginalising individuals with darker skin tone
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In an exclusive interview with BW Marketing World, Shweta Jain, CBO, Diageo India, shares the insights of the participation of alcobev brand at Cannes Film Festival, marketing themes, sustainability principles and more
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Former Miss World, Manushi Chhillar, Chef Prateek Sadhu and musician Mahesh Raghvan to promote progressive creators with real life stories representing the alcobev brand, Diageo India
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Names like Anushka Sharma, Manushi Chhillar, Shannon K, Dolly Singh and more to debut at the 76th edition of Cannes Film Festival
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As the brand looks to transform to more inclusive messaging, it is taking a different approach with its upcoming fashion show
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