India Secures Sole Shortlist In Film Lions, Misses Out On Luxury & Lifestyle Lions

At the 71st Cannes Lions International Festival of Creativity, India secured one shortlist in the Film Lions category. The campaign that made it to the shortlist is 'The Sweet Truth', conceptualised by Brand David Communications for Colgate. The campaign highlights the importance of oral hygiene and the consequences of excessive sugar consumption. 

The total number of shortlisted entries in this category was 190 from around the world.

However, India failed to make the cut in the Luxury and Lifestyle Lions, which had a total of 20 shortlisted campaigns all over the globe.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.