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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
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Chandan Mukherji, the Director and Executive Vice President of Strategy, Marketing and Communication at Nestlé India on what lies ahead in marketing
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From Baby Boomers to Gen Z, marketers navigate the complexities of a fragmented market, tailoring their approaches to connect with diverse age demographics and maximise reach across traditional and digital platforms
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Ashish Mishra, Chief Marketing Officer of Acko on the future of the marketing and why CMOs must make the big bets now to grow their businesses
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Chairman and CEO of Mattel, Ynon Kreiz has been credited with transforming the company into an IP powerhouse, unlocking iconic brands' creative potential on global stage
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Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World
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Leo Burnett retains 'Creative Agency of the Year' title, FCB clinches metals across categories, Ducktape Studios wins Grand Prix and Golds fon day 3 of Goafest
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VML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign
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The Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby
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Superfly Films and The Yellow Umbrella Films also won gold in the Diversity, Equality & Inclusion category while White Rivers Media secured gold in the Green category
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Despite moving from Goa to Mumbai, the advertising and marketing fraternity wholeheartedly supports Goafest, hailing its apt theme amidst constant industry evolution
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