As the curtain closes for Day 2 at the 71st Cannes Lions International Festival of Creativity, India earns one Silver Lion and four Bronze Lions.
For the Film Craft category, Jindal Steel & Power claimed a Silver Lion and a Bronze Lion. The shortlisted entry, 'Jindal Steel – The Steel of India,' was a collaborative effort between Early Man Film in Mumbai and Kondurkar Studio in Delhi
Cannes Lions 2024: India Scoreboard | ||||
Agency | Grand Prix | Gold | Silver | Bronze |
McCann | 0 | 1 | 0 | 1 |
Ogilvy India | 0 | 0 | 1 | 2 |
Leo Burnett | 0 | 0 | 0 | 1 |
VML India | 0 | 0 | 0 | 1 |
Early Man Film | 0 | 0 | 1 | 1 |
Ogilvy's work for 5 Star won a Bronze for Entertainment Lions while VML Mumbai's 'Sing to Remember' campaign for Coke Studio secured a Bronze Entertainment Lions for Music. Additionally, Leo Burnett's 'Turf Finder' campaign for Gatorade received a Bronze Lion in the Entertainment for Sport category.
However, Indian entries could not secure any Lions in Entertainment Lions for Gaming, Design Lions, Industry Craft Lions and Digital Craft Lions.
On Day 1 of the festival, McCann India made a strong start by bagging a Gold Lion and a Bronze Lion in the Health & Wellness Lions category. Ogilvy India also contributed to India's tally, securing a Silver Lion for Outdoor Lions and a Bronze Lion for Health and Wellness Lions.