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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
ICICI Prudential Life Insurance ranks the highest on loyalty, followed by HDFC Life Insurance whereas LIC still tops the list on awareness, followed by SBI Life Insurance
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In the recent years, consumer behavior and patterns have witnessed a drastic change, resulting in marketers reshaping the strategies of their businesses and clientele.
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Experts take on the importance of influencer marketing and PR strategies for brands in today’s era
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